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Wilfred Spring 2010 Photoshoot - Behind The Scenes

JANUARY 20, 2010 BY cancansoo IN Happenings

We may have had to delay our shoot (our model, Veranika, had a previous engagement scheduled with a little publication you may have heard of called Italian Vogue) and we may have been left without power for five hours but our ever-professional team including photographer Evaan Kheraj (www.evaankheraj.com) held down the fort and pulled it together.  The result ... well, you're just going to have to wait for that.  Are we being a tease?  Maybe just a little.  For now, we can give you a peek behind the scenes of the Spring 2010 photoshoot for Wilfred at Hycroft.  The stunning Edwardian heritage mansion provided the perfect backdrop to a shoot that we're very proud of and very excited to share with you.

COMMENTS (8)

Comments

February 7, 2010 @ 2:29 AM: Jill

Ohhh I love WILFRED!!!!!! And Evan is AMAZINGLY talented!!!! Canada's own Ryan Maginley!!! When can we see more pics???

February 8, 2010 @ 12:16 PM: k

More beautiful images to come very, very soon! Wilfred's Spring web site will launch in only a couple of days. Yayyy Spring!

January 25, 2010 @ 2:54 PM: Anonymous

cant wait! I just hope the prices dont get upped again, there was quite a difference on similar items this fall compared to last.

January 24, 2010 @ 1:43 PM: Anonymous

Awwsome. Slightly Off-topic: Has anyone had any success washing their hand-wash only Wilfred stuff in the machine? (Cold water, low setting, etc...)

January 25, 2010 @ 9:16 AM: cancansoo

Although some of our staff actually enjoy experimenting with different wash techniques, we'd suggest sticking to the instructions on the label.  Although you might use a setting for delicate items, the twisting of the machine can make your piece lose its shape.  Better to be safe than sorry and wash it by hand.

January 20, 2010 @ 8:40 PM: brittany

wilfred i love you

January 20, 2010 @ 7:35 PM: Ariana B.

I don't think you understand how ridiculously excited I just got when I saw this on twitter! Can't wait to shop :)

January 20, 2010 @ 6:32 PM: Ange

Can't wait to see how it all turns out!

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